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Colour is important. As the first non-verbal message of your brand, it conveys meaning. Human survival is caught up on colour. Green tells us to keep going at traffic lights; everything is safe and good. Red tells us to stop; avoid danger. Yellow tells us to be cautious; we aren't sure exactly what is ahead. We use these colours to help us remember what to do when the different parts of the brain are in charge.
Red is intense. It offers conflicting emotions from blood, danger and warfare to love, passion and beauty.
Red Bull gets a double dose of red in its logo and is a great colour choice for a logo that represents an energy drink company. The company markets the drink as, “Red Bull vitalises body and mind” and “Red Bull gives you wiiings!”. Both of these phrases reinforce why red was an excellent colour choice for the logo. By accenting the red with yellow a loosely analogous colour palette is created for the brand.
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