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Fashion and the evolution design are definitely part of the story. The brain also interprets simple forms differently than complex ones. It accesses them in a way that is more universal, to all people of all countries, more open to interpretation than other forms.
And we can’t put it in words better than his illustration below. This sums it up quite well:
Take the corporation Apple for example. In 2014, iOS icons became flat. As did Mac icons in 2015. The true reason behind this change is not just fashion but accessibility. Global accessibility and interpretation. The question is "what design can we make that citizens in every country and society will understand?".
The Apple Safari icon as an example, our idea of a compass is not the same as yours. Ours might be a modern one, or even a Google Map, rather than something from past centuries. Abstraction (the new design) lets us see the core idea of ‘compass’ and add our own idea to it, rather than forcing the ideas of another.
This is globally groundbreaking. We hope you've seen flat design from a new angle.
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